Elvan Toffix Sour

The brand Toffix is part of the Elvan Group, one of the largest Turkish candy manufacturers, founded in Istanbul in 1952 by Ahmet Hamdi Kadiroğlu and his son Mustafa; by the 1970s, Elvan had expanded from a small confectionery shop to a chain of large-scale factories, launching the Toffix brand in the 1990s—Toffix Sours, inspired by Western-style candies, feature fruity flavors and a chewy texture reminiscent of traditional Turkish sweets like macun, an Ottoman-era toffee-like candy flavored with fruits, citrus, florals, and herbs, once served fresh with a sour lemon dip by street vendors and now echoed in the modern sour-chewy-fruity Toffix experience.